It’s beautiful, just like all the others. Tim Allen’s voice and The Cider House Rules music establish such a perfect mood and complement the beauty of Michigan so well, it almost brings tears to my eyes. The only fault I could find is that it’s far too short. Can’t you stretch it to an hour or so?

These commercials seriously make me tear up – thinking about growing up here and someday raising my kids here! Gosh, I’m a sap but I couldn’t love these commercials more! They really show Michigan how it deserves to be seen!

I LOVE the state of Michigan. When I hear one of these commercial’s I just want to get in the car and travel. Up North, along the coastline, wine tasting, bike riding the trails….you name it and I am ready to go! I am so happy to hear these ads and Tim Allen’s voice again this year. Michigan is such a beautiful state, let’s enjoy it, and be kind to her!

Michigan has so many “perfect spots” and the new ad instantly takes me to mine (on the shores of Lake Michigan at Sleeping Bear at sunset).

Thanks to the Travel Michigan gang at MEDC for reminding us of why we are proud to call ourselves Michiganders!

Oh my, this “Perfect Spot” ad is gonna be one of my favorites, I can already tell. It was already taking me away to one of my favorite spots in Michigan. Perfect!

I’m afraid I don’t understand the ad at all. It’s really nice, but if I didn’t already live in Michigan, I wouldn’t know any better why I’d want to come here. And it’s not just this ad. All of the ads are feel good ads, but they don’t seem designed to get people to come to Michigan on vacation.

I don’t know how we fund these ads, but I think we’re throwing our money away. I already know that I’d like to get away from work and hang out on the beach or go hiking. But how do we get non-Michiganders to want to hang out on our beaches or hike our trails? I’m guessing they all have their “perfect spot” and unfortunately it’s not in our fine state…but it could be.

I think we need to do better than dreamy, feel-good ads with a very nice voice-over. There are a lot of people that have never been to Michigan and would absolutely love it, if we could get them to choose Michigan over Florida or California or NYC or New England or the mountain west or their own home states.

I’m not a native Michigander, but I’ve started exploring the state and it’s great. When I post pictures of where I’ve been, many of my out-of-state friends are amazed that it’s Michigan. Shouldn’t a Pure Michigan campaign generate interest in what Michigan has to offer? The competition is stiff. Every state is vying for tourism dollars. Pure Michigan needs to be more than nice ads with no call to action or reason to act.

And since I’ve started, the website is completely confusing. For someone who’s not familiar with the state that just wants to know the must-see/must-do parts of Michigan, it’s impossible to find that. It seems we’re so determined to make sure every square inch of the state gets equal treatment that the entire state comes across as average. Nothing stands out. Word of mouth is the way I’ve planned my Michigan vacations, even though I’ve tried to use the website. I know if someone asked me where I’ve been and what I’ve done in Michigan that I would recommend, I could rattle off a list. But it would be a list of 5 – 10 things, not thousands. I think we’ve got to find a way to provide a top 10 list or something.

I don’t want this to come across as complaining, I just think that given the current economic situation in the state, we need to do better to promote the state. Okay, I’m done.

You hit it out of the park with these commercials. I live in beautiful pure Michigan and I agree with Liz…”when I hear one of these commercials, I just want to get in the car and travel..up north along the coastline…etc. I LOVE LOVE LOVE these commercials and Tim Allen’s voice is perfect for them. If I didn’t live in Michigan and I heard one of these on the air I would want to take off immediately…for MICHIGAN!!